How the Adecco Group keeps on investing and optimising their own sales enablement app – App of the month

This month we are putting a spotlight on a sales enablement app from the Adecco Group. In our regular blog article we promote new apps from our clients. This time however we are revisiting an existing sales enablement app originally launched in 2016 to showcase the possibilities of  optimisation and improvements thanks to our scalable Next Gen app technology.

Since it was adopted by sales teams within The Adecco Group it has gone through not only a face lift but also significant technical development – all based on user behaviours and insights and changing business requirements.

The Adecco Group’s challenge

The Adecco Group is one leader in human resources solutions. They are present in 60 countries across, on 5 continents and in France only, they have 9000 consultants in the field working in different branches. And every day they need to access various sales presentations no matter what type of device they use, their location and time available. All laboriously coordinated, prepared and shared by busy and content overloaded marketing and design teams

Solution:  always evolving sales enablement app

In 2016, as a solution to their ongoing challenge and a way to innovate, the Adecco Group created a first version of their own sales enablement app called Adecco Essentiel. Created in house, without any external developers and in only 3 weeks.

The pilot project gained great results and was noticed by other branches internally. That’s why the Adecco Group decided to invest in their ‘sales weapon’ even more. It also created a perfect opportunity to adapt the tool and content inside, aligning to ever-so evolving business objectives and reps needs such as pre-meeting preparation. Using the same technology Next Gen app, they redesigned Adecco Essentiel in terms of app structure. The key modification included dividing materials into 2 scenarios: Prepare before a meeting + Present during the meeting. This was also combined with a feature of deeplinks to direct straight to information required, skipping unnecessary pages and clicks. The tool has also been further developed for additional device types. Previously only for smartphone and now also accessible for tablet and computer (horizontal and vertical view). Content went through overhaul too. Benefitting from the InDesign plugin, Adecco created new, bespoke and rich, pitch winning sales demos and learning materials, on top of existing PDF based documents.

From a technical point of view, the new feature of SAML connection 2.0 has been added to their sales enablement app too. All in order to allow sales team log in to numerous cloud apps using simply one username and password.

Results: multiple business units adopting the app, filled with hundreds of documents and tips and advice

The sales enablement app has been initially launched at the beginning of 2016. Reaction received and results driven created demand internally, resulting in additional business units requesting their own sections. Today there are 6 of them in total (Adecco France, Spring, Badenoch & Clark, Pontoon, Adecco Medical et Altedia). It started with 15 documents inside only and today the number reached over hundreds. Initially it was aimed at 1300 consultants and today it is facilitating meeting preparation and running for 2400 reps. It helps not only to run unbeatable sales pitches but also became a way to convey each individual branches message and promotion with high finish and super interactive demos, each branded accordingly to the branch look and feel.

If you are interested in other case studies, specifically around sales enablement solutions, read our PwC article or review the example of Stago.

And don’t hesitate to contact us if you wish to create your own sales enablement app and interactive content.