Rakuten Aquafadas Blog

Read our latest articles about mobile, innovation, our case studies and more

2020 technology trends
BlogTechTrends
March 18, 2020

2020 Technology Trends: Experts Predictions

New and emerging technologies have the capacity to change our lives. As we kick off another year, find out what Rakuten Aquafadas industry experts think…
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BlogTrends
March 2, 2020

2020 Experiences Trends: Experts Predictions

As we kick off another year, Rakuten Aquafadas experts have put together a list of top experiences trends that will have a significant impact in…
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Blog
October 24, 2019

Why apps are key for modern media businesses

In the last quarter-century, a lot has changed in media. As the internet became an intrinsic part of daily life, then (with the advent of…
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BlogEducational
September 26, 2019

Get more value from your existing app infrastructure

Value is a complicated concept. In business, the value of a purchase or an initiative can be expressed in literal terms, or considered in a…
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High-quality content delivery
BlogEducational
August 14, 2019

High-quality content delivery: select the right tools

Welcome to the future It’s an era of unprecedented choice, which has precipitated declining attention spans and (when it comes to poor experiences) intolerance. Consumers…
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Rakuten Optimism
Blogevents
July 29, 2019

Rakuten Optimism: an app powered by Rakuten Aquafadas

Rakuten means optimism in Japanese. A true core value that is shared by Rakuten but also by its business units. Rakuten Optimism deeply focuses on…
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Blog
July 24, 2019

Spartan Race 2019

Spartan Race began in 2010 at the Catamount Outdoor Center in Williston, Vermont to become a worldwide race.  In September 2018, Rakuten announced its multiyear…
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user experiences
BlogEducational
July 15, 2019

Turn manuals and technical documents into beautiful user experiences

Let’s start with the obvious: manuals and technical documents have a reputation for being bland (to put it nicely). For consumers, this is so ingrained…
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digital publishing
BlogEducational
June 25, 2019

Your 10 minute guide to digital publishing 

What is digital publishing? Between the invention of the Gutenberg press in the 15th century and the 1980’s, not a great deal changed in publishing. Until then,…
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Android 32 bit apps
BlogEducationalTech
June 17, 2019

Android to end support of 32-bit apps – all you need to know

Following our article about Apple ending supporting 32-bit apps it is now the turn to Android! Android apps will need to support 64-bit starting August…
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Empowering sales teams
BlogEducational
June 6, 2019

Empowering mobile sales teams 

We’ve all heard rhetoric like “sales has changed” being bandied about for years. From articles in the trade press, B2B ad copy, even when speaking to…
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Digital newspaper
Blog
May 29, 2019

Dinamalar and its iPaper – App of the month

Is digital becoming the first channel for newspapers? It might be the case. Indeed, more and more publishers now see digital subscription as their first…
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