Rakuten Aquafadas blog

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Android 32 bit apps
BlogEducational
June 17, 2019

Android to end support of 32-bit apps – all you need to know

Following our article about Apple ending supporting 32-bit apps it is now the turn to Android! Android apps will need to support 64-bit starting August…
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Empowering sales teams
BlogEducational
June 6, 2019

Empowering mobile sales teams 

We’ve all heard rhetoric like “sales has changed” being bandied about for years. From articles in the trade press, B2B ad copy, even when speaking to…
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Digital newspaper
Blog
May 29, 2019

Dinamalar and its iPaper – App of the month

Is digital becoming the first channel for newspapers? It might be the case. Indeed, more and more publishers now see digital subscription as their first…
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BlogEducational
May 20, 2019

The case for mobile apps in content marketing

A large part of getting content marketing right is the medium. That might sound counter-intuitive, but if you’re creating top-quality content which your audience is struggling…
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BlogSource of Inspiration
May 10, 2019

What is an Information System Manager? Decoding technical jobs

Jobs in the tech sector, such as Head of Product, Front End developer, UI designer etc. can be hard to understand and that’s why we…
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BlogEducational
April 18, 2019

Content KPIs: Measuring content performance

Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers,…
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Blog
April 11, 2019

China’s Capital Museum’s challenge – App of the month

The Capital Museum is a treasure of Beijing culture. Its rich collections not only present the history of the capital city but also display different cultural and artistic exhibitions…
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content delivery
Blog
March 20, 2019

Streamlining Multi-channel Content Delivery

Whether you’re a publisher or a marketer, content is pivotal to your role - it either is your product, or your product’s success depends on it. But…
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digital version
Blog
March 15, 2019

A rich digital solution for the century old magazine – App of the month

National Geographic Magazine has been issuing the explorations and discoveries of its scientists, explorers and photographers for 131 years. It’s produced monthly and as of 2015, was…
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content experience
BlogEducational
March 7, 2019

Words are only half the story: Why content experience matters 

You might think you’ve mastered the art of content marketing. Maybe your team is already producing content, whether written, video or interactive, that’s highly engaging…
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Mobile World Congress
Blogevents
March 5, 2019

Rakuten Aquafadas Highlights from MWC19

For the first time ever, Rakuten Inc. had its own, large, FCB-decorated booth at the Mobile World Congress 2019 held in Barcelona (Feb. 25th-28th). Of course,…
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Blog
February 28, 2019

A dedicated tablet app to improve the management of the world leading cycle race

Created in 1903, the Tour de France is the 3rd sporting event in the world. With a 3-week race taking place in July and bringing…
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Source of Inspiration
February 15, 2019

Best Rakuten Aquafadas apps in 2018 – in our own view 

While 2019 is progressing fast, we’re still reminiscing about our best apps – fruit of fantastic work of our clients from last year. Here is…
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content
CorporateSource of Inspiration
January 29, 2019

Content best practice: Create, publish, manage, and monetise

Creating content is a real challenge for any organisation – but knowing whether you’re creating the right content can be even more difficult. Whatever form…
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Source of Inspiration
January 23, 2019

Digital in 2019: Experts Predictions

2018 was a year marked by many turnabouts, such as introduction of GDPR in Europe, an overwhelming quantity of content, intensification of trends such as…
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Source of Inspiration
January 11, 2019

2018 top posts – what you liked most in our blog in 2018

What a busy year we had. In 2018 we worked endlessly on developing our technology, supporting our clients in their fantastic projects and winning new…
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touchbook
Case StudiesEducational
January 4, 2019

Learning about Europe’s eyes on Earth via a Touchbook – App of the month

Did you know how much data and useful information is gathered daily via the Earth Observation programme? The Copernicus programme is an initiative of the…
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christmas gifts
Blog
December 19, 2018

Reversed Advent Calendar – supporting local children

For the second year in a row in a run up to Christmas, we decided to give back to local community by collecting gifts for…
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