Rakuten Aquafadas blog

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BlogEducational
September 26, 2019

Get more value from your existing app infrastructure

Value is a complicated concept. In business, the value of a purchase or an initiative can be expressed in literal terms, or considered in a…
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High-quality content delivery
BlogEducational
August 14, 2019

High-quality content delivery: select the right tools

Welcome to the future It’s an era of unprecedented choice, which has precipitated declining attention spans and (when it comes to poor experiences) intolerance. Consumers…
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Rakuten Optimism
Blogevents
July 29, 2019

Rakuten Optimism: an app powered by Rakuten Aquafadas

Rakuten means optimism in Japanese. A true core value that is shared by Rakuten but also by its business units. Rakuten Optimism deeply focuses on…
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Blog
July 24, 2019

Spartan Race 2019

Spartan Race began in 2010 at the Catamount Outdoor Center in Williston, Vermont to become a worldwide race.  In September 2018, Rakuten announced its multiyear…
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user experiences
BlogEducational
July 15, 2019

Turn manuals and technical documents into beautiful user experiences

Let’s start with the obvious: manuals and technical documents have a reputation for being bland (to put it nicely). For consumers, this is so ingrained…
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digital publishing
BlogEducational
June 25, 2019

Your 10 minute guide to digital publishing 

What is digital publishing? Between the invention of the Gutenberg press in the 15th century and the 1980’s, not a great deal changed in publishing. Until then,…
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Android 32 bit apps
BlogEducationalTech
June 17, 2019

Android to end support of 32-bit apps – all you need to know

Following our article about Apple ending supporting 32-bit apps it is now the turn to Android! Android apps will need to support 64-bit starting August…
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Empowering sales teams
BlogEducational
June 6, 2019

Empowering mobile sales teams 

We’ve all heard rhetoric like “sales has changed” being bandied about for years. From articles in the trade press, B2B ad copy, even when speaking to…
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Digital newspaper
Blog
May 29, 2019

Dinamalar and its iPaper – App of the month

Is digital becoming the first channel for newspapers? It might be the case. Indeed, more and more publishers now see digital subscription as their first…
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Digital Enterprise Show 2019
Blogevents
May 24, 2019

Rakuten Aquafadas Highlights from DES 2019

Digital Enterprise Show in Madrid gathered over 300 world's top tech companies, Congress with 450 word's best digital experts, and 21,000 visitors. The purpose of…
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BlogEducational
May 20, 2019

The case for mobile apps in content marketing

A large part of getting content marketing right is the medium. That might sound counter-intuitive, but if you’re creating top-quality content which your audience is struggling…
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viva technology 2019
Blogevents
May 20, 2019

Rakuten Aquafadas Highlights from Viva Tech 2019

Viva Technology is the place to be for startups and leaders to celebrate innovation. This event is taking place in Paris and it gathers the…
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BlogEducational
April 18, 2019

Content KPIs: Measuring content performance

Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers,…
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Blog
April 11, 2019

China’s Capital Museum’s challenge – App of the month

The Capital Museum is a treasure of Beijing culture. Its rich collections not only present the history of the capital city but also display different cultural and artistic exhibitions…
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content delivery
Blog
March 20, 2019

Streamlining Multi-channel Content Delivery

Whether you’re a publisher or a marketer, content is pivotal to your role - it either is your product, or your product’s success depends on it. But…
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digital version
Blog
March 15, 2019

A rich digital solution for the century old magazine – App of the month

National Geographic Magazine has been issuing the explorations and discoveries of its scientists, explorers and photographers for 131 years. It’s produced monthly and as of 2015, was…
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content experience
BlogEducational
March 7, 2019

Words are only half the story: Why content experience matters 

You might think you’ve mastered the art of content marketing. Maybe your team is already producing content, whether written, video or interactive, that’s highly engaging…
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Mobile World Congress
Blogevents
March 5, 2019

Rakuten Aquafadas Highlights from MWC19

For the first time ever, Rakuten Inc. had its own, large, FCB-decorated booth at the Mobile World Congress 2019 held in Barcelona (Feb. 25th-28th). Of course,…
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