Rakuten Aquafadas blog

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May 20, 2019

The case for mobile apps in content marketing

A large part of getting content marketing right is the medium. That might sound counter-intuitive, but if you’re creating top-quality content which your audience is struggling…
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BlogSource of Inspiration
May 10, 2019

What is an Information System Manager? Decoding technical jobs

Jobs in the tech sector, such as Head of Product, Front End developer, UI designer etc. can be hard to understand and that’s why we…
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April 18, 2019

Content KPIs: Measuring content performance

Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers,…
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April 11, 2019

China’s Capital Museum’s challenge – App of the month

The Capital Museum is a treasure of Beijing culture. Its rich collections not only present the history of the capital city but also display different cultural and artistic exhibitions…
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content delivery
March 20, 2019

Streamlining Multi-channel Content Delivery

Whether you’re a publisher or a marketer, content is pivotal to your role - it either is your product, or your product’s success depends on it. But…
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digital version
March 15, 2019

A rich digital solution for the century old magazine – App of the month

National Geographic Magazine has been issuing the explorations and discoveries of its scientists, explorers and photographers for 131 years. It’s produced monthly and as of 2015, was…
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content experience
March 7, 2019

Words are only half the story: Why content experience matters 

You might think you’ve mastered the art of content marketing. Maybe your team is already producing content, whether written, video or interactive, that’s highly engaging…
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Mobile World Congress
March 5, 2019

Rakuten Aquafadas Highlights from MWC19

For the first time ever, Rakuten Inc. had its own, large, FCB-decorated booth at the Mobile World Congress 2019 held in Barcelona (Feb. 25th-28th). Of course,…
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February 28, 2019

A dedicated tablet app to improve the management of the world leading cycle race

Created in 1903, the Tour de France is the 3rd sporting event in the world. With a 3-week race taking place in July and bringing…
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Source of Inspiration
February 15, 2019

Best Rakuten Aquafadas apps in 2018 – in our own view 

While 2019 is progressing fast, we’re still reminiscing about our best apps – fruit of fantastic work of our clients from last year. Here is…
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CorporateSource of Inspiration
January 29, 2019

Content best practice: Create, publish, manage, and monetise

Creating content is a real challenge for any organisation – but knowing whether you’re creating the right content can be even more difficult. Whatever form…
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Source of Inspiration
January 23, 2019

Digital in 2019: Experts Predictions

2018 was a year marked by many turnabouts, such as introduction of GDPR in Europe, an overwhelming quantity of content, intensification of trends such as…
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Source of Inspiration
January 11, 2019

2018 top posts – what you liked most in our blog in 2018

What a busy year we had. In 2018 we worked endlessly on developing our technology, supporting our clients in their fantastic projects and winning new…
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Case StudiesEducational
January 4, 2019

Learning about Europe’s eyes on Earth via a Touchbook – App of the month

Did you know how much data and useful information is gathered daily via the Earth Observation programme? The Copernicus programme is an initiative of the…
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christmas gifts
December 19, 2018

Reversed Advent Calendar – supporting local children

For the second year in a row in a run up to Christmas, we decided to give back to local community by collecting gifts for…
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employee engagement
December 17, 2018

5 [Content] Ideas to boost employee engagement

According to a Gallup report, as few as 33% of employees are engaged – yet, unsurprisingly, engaged workers care more about the products and services…
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digital publishing
December 13, 2018

Latest digital publishing report – e-books to boost the global publishing market

TECHNAVIO global digital publishing report   We’ve been at the heart of the digital publishing industry for years - observing challenges and developments through the eyes…
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digital magazine
BlogCase Studies
December 7, 2018

Digital magazine with rich reading experience for sea and sailing enthusiasts – App of the month

Having Wi-Fi access on boats and in marinas is a norm today opening wider opportunities for sea and sailing press! This month we decided to…
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