Rakuten Aquafadas Blog

Read our latest articles about mobile, innovation, our case studies and more

Android 32 bit apps
June 17, 2019

Android to end support of 32-bit apps – all you need to know

Following our article about Apple ending supporting 32-bit apps it is now the turn to Android! Android apps will need to support 64-bit starting August…
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Empowering sales teams
June 6, 2019

Empowering mobile sales teams 

We’ve all heard rhetoric like “sales has changed” being bandied about for years. From articles in the trade press, B2B ad copy, even when speaking to…
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Digital newspaper
May 29, 2019

Dinamalar and its iPaper – App of the month

Is digital becoming the first channel for newspapers? It might be the case. Indeed, more and more publishers now see digital subscription as their first…
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April 18, 2019

Content KPIs: Measuring content performance

Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers,…
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content delivery
March 20, 2019

Streamlining Multi-channel Content Delivery

Whether you’re a publisher or a marketer, content is pivotal to your role - it either is your product, or your product’s success depends on it. But…
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digital version
March 15, 2019

A rich digital solution for the century old magazine – App of the month

National Geographic Magazine has been issuing the explorations and discoveries of its scientists, explorers and photographers for 131 years. It’s produced monthly and as of 2015, was…
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content experience
March 7, 2019

Words are only half the story: Why content experience matters 

You might think you’ve mastered the art of content marketing. Maybe your team is already producing content, whether written, video or interactive, that’s highly engaging…
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Mobile World Congress
March 5, 2019

Rakuten Aquafadas Highlights from MWC19

For the first time ever, Rakuten Inc. had its own, large, FCB-decorated booth at the Mobile World Congress 2019 held in Barcelona (Feb. 25th-28th). Of course,…
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February 28, 2019

A dedicated tablet app to improve the management of the world leading cycle race

Created in 1903, the Tour de France is the 3rd sporting event in the world. With a 3-week race taking place in July and bringing…
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Source of Inspiration
February 15, 2019

Best Rakuten Aquafadas apps in 2018 – in our own view 

While 2019 is progressing fast, we’re still reminiscing about our best apps – fruit of fantastic work of our clients from last year. Here is…
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