Our case study : Air China
Solution : interactive inflight magazine
Air China decided to take advantage of an innovative digital publishing solution and transformed their printed inflight magazine into an interactive content available inside their own smartphone, tablet, iOS & Android app. Because the aim of China Charm was to promote the Chinese traditional culture by presenting stories and picture of cultural relics, the enrichments offered by Rakuten Aquafadas tool – InDesign plugin, were very useful. In particular, the pictures of antiques or calligraphy worked were transformed and from then on shown as full screen with a zoom in option. Videos, audios and animated images were added as well. These enrichments brought a more vivid effect for readers providing a better reading experience.
Results : functionality and engaging storytelling – combined
“Rakuten Aquafadas digital publishing solution is undoubtedly a functionally rich, expressive and interactive solution. With a professional design interface and distribution platform, our designers and editors can focus on providing the best digital content for readers.”