Introduced in 1999, Lufthansa’s industry magazine “planet” features the latest developments in airfreight and logistics chain management, serving as an important knowledge base for corporations looking for articles on topics of quality, network, security and environment. Lufthansa Cargo, Lufthansa Cargo AG is a German cargo airline owned by Lufthansa, in charge of this publication needed a solution that allowed them to publish an interactive magazine to both tablets and the Web simultaneously
Solution: solution to address the entire audience
Working with Rakuten Aquafadas digital content publishing suite, Lufthansa Cargo AG created the latest trends in the world of airfreight in stunning high-quality digital format available through the Lufthansa “planet” app (available on iPad, Android and through a WebReader.). “The digital magazine incorporates videos, slideshows, interactive graphics and animations, enriching the reader experience and improving the reach on a global scale.
While publishing a magazine app to iPad and Android tablets is a great way to market your business, organisations must adopt both a strategy and technology that effectively addresses their entire audience” said Rainer Heckmann, General Manager
Results: award winning app and web reader design
The use of Rakuten Aquafadas aptly demonstrates the artistic creativity and high-end interactivity that can be achieved while serving the needs of a global audience. Lufthansa’s new digital “planet” magazine received a prestigious Mercury Gold award for the outstanding design of both the App and Web versions. Presented by the New York International Academy of Communication Arts and Sciences (IACAS), the Mercury Excellence Awards are one of the most important award competitions in the world of professional communications.