PwC Store app - mobile innovation in client relations

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How to provide ‘quality meeting experience’ showcasing digital innovation at the same time?

Pwc’s challenge

PwC is one of the Big Four accounting firms in the world. Their 223,000 employees present in 157 countries deliver expert reports interacting with senior clients from various sectors. As pioneers when it comes to digital transformation, they needed an innovative tool for their own sales consultants to provide ‘quality meeting experience’.

Solution: interactive client relations app

Working with Rakuten Aquafadas, they created a mobile application ‘PwC Store’. It is designed as a client relations tool, filled with highly enriched studies, for use of 1,000 of the French PwC group consultants equipped with iPads. It enables centralisation of all commercial presentations, all kept up to date and easily sharable. It also supports the operational teams with real time changes. And it’s a perfect tool when it comes to embedding interactivity illustrating PwC expertise.

Results: easily personalisation

“Our clients are now able to interact with our demos when our consultants can at the same time specifically tailor them depending on interlocutor needs.” Jean-Paul Bouteloup, Marketing Innovation Manager, PwC France.