Our case study : Rakuten Expo Brazil
Solution : interactive agenda, downloadable speakers info directly on mobile devices
Using the Rakuten Aquafadas technology, in close collaboration with the sister Rakuten company in Brazil, we created an event app to enable participants receive all relevant show information directly on their mobile devices, while enjoying handy features such as downloadable speakers information (with filters and favourites), video and images, real-time interactive full agenda, wifi info and more. This application has been created in a short time and without any programming skills. Thanks to our innovative solution last minute amends were done in real-time, minutes before the trade show commenced – an option no doubt appreciated by busy event organisers always faced with last minute modifications.
Results : excellent users’ feedback and impressive stats with 14 min dwell time on average
And the app went down a treat! 1000 people downloaded it, 80% of them found it useful and were actively browsing the info, spending the whopping 14 minutes on average – insights gathered thanks to the app analytics feature. And they even said: “friendly navigation, clear content”! And the show organisers enjoyed the ability to create such useful tool in a super short time and keenly used the real-time changes option to make sure that minute details are correct and always up to date!