How to take advantage of new technologies to strengthen internal culture?
TF1 is the first and oldest TV stations in France, a part of the TF1 media group who owns various free and paid TV channels and digital platforms. With multiple external audiences and over 2700 employees to communicate to, they decided to transform their comms by going digital.
“Our new comms strategy came as a result of changing habits of our employees and clients, who nowadays lead digital lives. We realised that thanks to elegant mobile presentations, accessible for everyone and everywhere, we can benefit from strengthening internal culture and sense of belonging as well as improved external image.” Franck Canaple, TF1 Agency
Solution: Digital magazine created in 3 weeks only
TF1 decided to launch a ‘TF1 Group’ communication mobile app including an employee’s’ mobile magazine ‘Yearbook’. Creation of the app and the content happened very quickly in approximately 3 weeks. Using Aquafadas inDesign plugin their in-house designers enjoyed the creative freedom to produce and enrich content independently taking inspiration from all the latest mobile design trends.
Results: high quality loved by senior management
The digital publication and app received a very positive feedback. Senior management loved the quality, look and feel and user experience of the new digital tools. And timing was perfect too as only a year ago TF1 celebrated its 40th anniversary, hence there were plenty of happy moments, and great content to share including: the Rugby World Cup, new TV shows, TF1 Group charitable projects etc. And all of it in the videos, slideshows, audio files format – highly appealing and attractive for today’s digital audiences.