Our case study : TF1
Solution:Digital magazine created in 3 weeks only
TF1 decided to launch a ‘TF1 Group’ communication mobile app including an employee’s’ mobile magazine ‘Yearbook’. Creation of the app and the content happened very quickly in approximately 3 weeks. Using Aquafadas inDesign plugin their in-house designers enjoyed the creative freedom to produce and enrich content independently taking inspiration from all the latest mobile design trends.
Results:high quality loved by senior management
The digital publication and app received a very positive feedback. Senior management loved the quality, look and feel and user experience of the new digital tools. And timing was perfect too as only a year ago TF1 celebrated its 40th anniversary, hence there were plenty of happy moments, and great content to share including: the Rugby World Cup, new TV shows, TF1 Group charitable projects etc. And all of it in the videos, slideshows, audio files format – highly appealing and attractive for today’s digital audiences.