Our case study : Voiles & Voiliers
Solution: enriched reading experience and high quality content
Taking advantage of the easily scalable digital publishing platform including the Next Gen application technology and the InDesign plugin from Rakuten Aquafadas, Voiles and Voiliers has rebuilt an enriched an interactive digital version of their magazine with high quality content as well as a web version. The digital magazine is available in a form of an application for tablets and smartphones allowing them to reach new audiences, for whom these devices have become a new way to read magazines.
Following the changes, the content available is really varied, rich and highly interactive with an easy and fluid reading and easy navigation. Readers can now access a library of archive issues, special titles and supplements, new models, nautical charts, tutorials, video essays and many others.
Results: already 8000 downloads and more to come
The enriched magazine app has been received well thanks to rich videos, 360 views of content and more and gained over 8000 downloads. It is currently promoted via a comms campaign including a video demo designed to expand audience reach and gain further interest.