Category

Educational

High-quality content delivery
BlogEducational
August 14, 2019

High-quality content delivery: select the right tools

Welcome to the future It’s an era of unprecedented choice, which has precipitated declining attention spans and (when it comes to poor experiences) intolerance. Consumers…
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user experiences
BlogEducational
July 15, 2019

Turn manuals and technical documents into beautiful user experiences

Let’s start with the obvious: manuals and technical documents have a reputation for being bland (to put it nicely). For consumers, this is so ingrained…
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digital publishing
BlogEducational
June 25, 2019

Your 10 minute guide to digital publishing 

What is digital publishing? Between the invention of the Gutenberg press in the 15th century and the 1980’s, not a great deal changed in publishing. Until then,…
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Android 32 bit apps
BlogEducationalTech
June 17, 2019

Android to end support of 32-bit apps – all you need to know

Following our article about Apple ending supporting 32-bit apps it is now the turn to Android! Android apps will need to support 64-bit starting August…
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Empowering sales teams
BlogEducational
June 6, 2019

Empowering mobile sales teams 

We’ve all heard rhetoric like “sales has changed” being bandied about for years. From articles in the trade press, B2B ad copy, even when speaking to…
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BlogEducational
May 20, 2019

The case for mobile apps in content marketing

A large part of getting content marketing right is the medium. That might sound counter-intuitive, but if you’re creating top-quality content which your audience is struggling…
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BlogEducational
April 18, 2019

Content KPIs: Measuring content performance

Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers,…
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content experience
BlogEducational
March 7, 2019

Words are only half the story: Why content experience matters 

You might think you’ve mastered the art of content marketing. Maybe your team is already producing content, whether written, video or interactive, that’s highly engaging…
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touchbook
Case StudiesEducational
January 4, 2019

Learning about Europe’s eyes on Earth via a Touchbook – App of the month

Did you know how much data and useful information is gathered daily via the Earth Observation programme? The Copernicus programme is an initiative of the…
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marketing automation
BlogEducational
June 20, 2018

Marketing automation: content production

Most businesses, regardless of size, are coming round to the idea that content is a vital part of the digital marketing automation toolkit. Whether it’s…
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