Category

Educational

BlogEducational
May 20, 2019

The case for mobile apps in content marketing

A large part of getting content marketing right is the medium. That might sound counter-intuitive, but if you’re creating top-quality content which your audience is struggling…
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BlogEducational
April 18, 2019

Content KPIs: Measuring content performance

Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers,…
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content experience
BlogEducational
March 7, 2019

Words are only half the story: Why content experience matters 

You might think you’ve mastered the art of content marketing. Maybe your team is already producing content, whether written, video or interactive, that’s highly engaging…
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touchbook
Case StudiesEducational
January 4, 2019

Learning about Europe’s eyes on Earth via a Touchbook – App of the month

Did you know how much data and useful information is gathered daily via the Earth Observation programme? The Copernicus programme is an initiative of the…
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marketing automation
BlogEducational
June 20, 2018

Marketing automation: content production

Most businesses, regardless of size, are coming round to the idea that content is a vital part of the digital marketing automation toolkit. Whether it’s…
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