At Rakuten Aquafadas we solve tricky technical issues and develop new technology of tomorrow. It’s exciting to be a part of a software revolution. But we know that for many our daily lives can be hard to understand. People often ask what our job titles really mean and what we really do.
That’s why we decided to ‘decode’ who we are and we’re starting a regular column with short interviews with our technical talent. We hope it will interest and inspire some and perhaps even encourage young people and most importantly girls to join technical world. After all, we’re passionate about diversity and running our own “Women in code initiative.”
Today, we’re starting with a Creative Technologist. Our one and only Aymeric explains what it means, what’s fun and hard in his job.
Creative Technologist: Aymeric Baranowski (@strong_mustache)
Describe your job in 3 words
- multitasking diversity
Tell us about your typical daily tasks
On a daily basis I handle varied projects but each of them includes elements of: development (website, new functionality, interfaces prototypes creation); UI and UX and SEO. Still not sure what I do?
UX: It’s like being an architect but I design apps and websites not houses.
UI Design: Now it’s time to make my apps and websites pretty – it’s like being an interior designer.
Development: OK now we need some bricks to start building. This is a part where I code the apps and websites to make it all real.
SEO: I want to make sure that product and services included on the sites are actually seen and easily found on the Internet. It’s all about linking web pages with words peppered throughout these pages and then making them appear in the search results when ‘googling’.
What is exciting about your job?
I love challenges. My aim is to improve usage of interfaces (tools or websites) at the same time improving company’s business results through for example SEO.
And what’s most difficult?
It’s tricky managing UX, UI and development all together. They are all interlinked with each other but at the same time they remain apart. These are 3 different jobs and each of them require specific skills.
Talking about skills, what kind of training do you need to become a creative technologist?
Ideally you need to combine a developer and graphic designer knowledge. Personally a bit of interest in psychology helps too. It’s all about getting under the skin of consumers and prospects to predict what they’re used to or willing to see and use when browsing pages and tools interfaces. And it helps to know SEO marketing and have the business and commercial objectives in mind.
And what about the future? How do you think your job will evolve?
There is a Creative Technologist boom now in France. More and more companies are looking for multiskilled profiles. The aim of that job is to never stop and always learn. The path many follow is creative technology then digital and technology evangelization finished with never ending innovation.
Before we go, tell us a joke! What makes a Creative Technologist laugh?
This means “The Devil is watching everything, he is 6 feet under, and his colour is 666”.
- An SEO expert walks into a bar, bars, beer garden, hangout, lounge, night club, mini barn bar stool, tavern, pub, beer, wine, whiskey.
- A user interface is like a joke, if you have to explain it, it’s not that good.