Modern communication channel for supply chain
This summer we’d like to focus on a supply chain app from sunny Italy! The App of the month series is our way to promote the work of our clients and this time we’d like to highlight success of a pasta manufacturer De Matteis Agroalimentare, based on the slopes of the Appennines Mountain, close to the main cultivation area of durum wheat (Irpinia, Apulia, Basilicata).
De Matteis Agroalimentare is the biggest pasta factory in the Campania Region in the south of Italy and is among the top 5 Italian pasta manufacturers. They provide a very wide range of products with more than 130 different pasta shapes. Their portfolio includes brands such as:Pasta Armando, Baronia and Donna Vera distributed worldwide. One of their mainchallenges was creating more engagement with a community of Italian farmers and wheat collectors joining their vast supply chain, making them feel as a big family and sharing with them all the relevant information including technical updates and commercial news about the project. All of it in a more modern way.
Exclusive and secure documentation app aimed at supply chain community
De Matteis Agroalimentare, working with a local agency Company ADV, were on a hunt for a powerful application technology and here’s what they had to say after choosing the Rakuten Aquafadas solution: ‘We’re aware there are other digital publishing platforms, but Rakuten Aquafadas is actually the most complete in the market.’
With a highly flexible and scalable Next Gen technology and InDesign Plugin they created a private, iOS and Android app with interactive content for their supply chain partners. The app is exclusively available for companies joining the Armando community (one of their own brands with 100% Italian high-quality pasta) and can only be accessed via a secure link.
The app provides a variety of documents enriched with slideshow, movies and some HTML5 interactions, which makes it more attractive. As well as content reminders which are sent via push notifications.
Direct and modern communication channel impressed the community
Today, they are about 2000 users and the number is still growing. The initial feedback has been very positive and enthusiastic with many users contacting De Matteis Agroalimentare to express congratulations on the app and the modern and easy way to create a direct mobile communication channel filled with various types of engaging content. And this is just the beginning!
Want to learn more about how enterprise apps and enriched content can benefit your organisation, check out our previous app of the month articles, for industry leaders like the Adecco Group, Gattefossé or Stago.