No-code, Low-code and Beyond 2020

No-code, Low-code and Beyond 2020

Here’s why you should pay attention to low-code and no-code for both SMEs and big corporations in 2020.

With today’s global pandemic, we’ve witnessed a rise in creativity, national and international collaboration as well as novel business models. But what does that have to do with low-code and no-code? Mostly time and crisis management.

People around the world needed to find solutions for unprecedented constraints. Companies and individuals went on to building solutions that were critical for adapting to the new normal, and many found low-code and no-code to be extremely helpful. As if these platforms needed any additional proof to the benefits that they can bring businesses and entrepreneurs. 

Here’s why you should pay attention to low-code and no-code for both SMEs and big corporations in 2020.

Low-code vs. no-code: what difference? 

A quick reminder about the origins of low-code. The latter started back in the 1980s but didn’t take off, simply because the technology wasn’t ready yet. Also, because they focused on software development at a time where web applications were rapidly becoming the norm.

Forrester defines low-code platforms as “products and/or cloud services for application development that employ visual, declarative techniques instead of programming.” In other words, low-code development platforms will generate necessary code automatically and let you do most of the work with drag and drop capabilities.

No-code is part of the low-code landscape. The difference is that no-code platforms are aimed at citizen developers (i.e. people who don’t code) instead of IT developers. Not only do no-code platforms provide a visual interface where makers can use drag and drop features to build their applications, but that visual interface comes with pre-built templates and features that don’t require any knowledge of a programming language. Gumroad and Webflow are examples of no-code platforms, Salesforce, Zoho and Rakuten Aquafadas on the other hand, are low-code platforms.

This time, low-code and no-code development platforms are causing a real shift in the way we do business. One can compare that shift to visual desktops, how they impacted computers and allowed billions of people around the world to benefit from them.

Who can use these low-code and no-code platforms?  

Today, there is a variety of platforms aimed at different targets. Your choice will depend on the features you need for your non-technical teams and/or IT developers. Depending on those features, pre-built templates and integrations, your teams can build pieces of software, websites, chatbots, games, native or web applications and much more, ranging from the simplest to the most complex.

  • Webflow for example lets you create a website without knowing a single line of code, whether it’s a SaaS website or an e-commerce store. You’ll be able to quickly launch your project thanks to their intuitive drag and drop user interface. This platform is targeted at startups and entrepreneurs.
  • At Rakuten Aquafadas, on the other hand, we allow our clients to develop custom app solutions for their most complex business challenges. Ranging from events, content-centric media or sales enablement. All teams can benefit, including HR, design, marketing or sales and our solution is mostly aimed at corporate publishers and companies. The idea, once again, is to empower the non-technical teams to be as independent as possible and overcome the technical skill divide.
  • Landbot provides personalized conversational experiences at scale, on the main messaging channels to help increase conversions. They provide a platform where one can design, deploy and analyze their conversational strategies as well as send the information across without a single line of code, all in one place.

Why should big and small businesses invest in these platforms?  

One might think that these development platforms are only suited for smaller entrepreneurs. Nevertheless, existing platforms today are quite powerful and benefit both non-tech professionals and coders in SMEs as well as big corporations. According to Gartner, 75% of large enterprises will be using low-code for both professional and citizen development by 2024.

In fact, both SMEs and larger enterprises are turning to low-code and no-code tools because they’re faster to implement and easier to maintain. But also because of their low learning curve for non-tech professionals and the constant rise in demand for apps that keeps more than enough developers busy.

These platforms are changing the business landscape by empowering people and unleashing new ideas, creativity and innovation. Thanks to:

  • Improved Agility: Development within a few days, sometimes hours. Depending on the complexity of the project. This is a great advantage when it comes to adapting to customer demands, staying up to date with market transformations or competition
  • Business Automation: Eliminating manual tasks and improving visibility and process tracking, as well as advanced technology integrations to speed up workflows
  • Saving costs and time: With more citizen developers joining no-code development projects, more IT developers can focus on larger-scale projects as well as maintaining infrastructure. There are also less time and people required for low-code and no-code projects, which results in no additional hires.
  • Increased Flexibility: Thanks to the improved agility, teams can provide quick changes and customization whenever needed, allowing them to stay on top of competition and customer demands. Flexibility also benefits risk management by allowing to identify potential risks or losses in advance and taking the necessary measures to reduce risk factors.

Going beyond!

It is really up to you to define your needs, starting from your business and project challenges before diving into the increasing amount of solutions available.

At Rakuten Aquafadas, low-code is a part of our larger content publishing solution and services. As we previously pointed out, low-code and no-code solutions can differ in terms of the features they offer and complexity of projects they can support. We thought it was important to provide a wide range of complementary tools, in addition to a dedicated team that empowers our clients with expert advice and support throughout the whole process.

Being part of the global Rakuten group allows us to offer extra features and services that would’ve otherwise been impossible. Not only does it create more opportunities for our clients, but it also allows us to bring real value to your project, whether you’re evolving or launching something completely new.

Planning to integrate low-code or no-code development to your post-confinement business strategy?

You’ve come to the conclusion that low-code and no-code platforms could be a great benefit for your team, online event, campaign, business workflows? But you don’t know where or how to start. No worries, there are plenty of resources online with an abundance of tools and platforms for your needs.

You can also have a chat with our team of experts and arm yourself with the right tools and knowledge for your very own business challenges and mobile app needs.

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