Rakuten Aquafadas white papers

Explore our resources including expert views and comments about content, apps and more

App audience building

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Mobile apps are a premium channel for content delivery

Annual mobile app downloads worldwide are increasing while highlighting new challenges such as acquiring new users or engage with them in a better way.

Discover in this comprehensive guide how to get onboard & keep valuable app users.

You will find out fundamental steps to :

  • Getting those all-important downloads
  • Onboard and retain users on the long term
  • Turn your mobile apps into content powerhouses

A Designer’s Guide to Enterprise Content

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Designers need to take their place at the top table

In a world where content is increasingly recognised as king, design has a valuable role to play in how organisations seek to attract, engage and retain their audiences. As content matures yet further, designers will increasingly play a key role in delivering on content strategies.

Download our whitepaper to learn about the changing landscape, profusion of new channels and technologies and how designers need to take their place at the top table. Here’s what you’ll find inside:

  • The role of the designer
  • The role of content
  • Doing more with less
  • The right tools for the job
  • The future for designers

Plan, Build and Succeed with Apps

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A step by step guide to create your own app

Apps represent a powerful tool in today’s mobile-first age, whether it is for a B2B, B2C or a B2E audience. Organisations from all sectors can benefit by answering the needs and expectations of mobile centric users. But where do you start?

Download our whitepaper and arm yourself with a step-by-step guide to plan and create your own app and engage with your users. Here’s what you’ll find inside:

  • Content planning tips
  • Different forms of app monetisation
  • In-house or outsourced app development
  • Key benefits of Progressive Web Apps
  • App users’ engagement
  • Measuring and maintaining your app success with analytics
  • Brief look at emerging technologies (AI, VR & AR, Chatbots, content automation)

Optimizing Digital Content Creation in the Enterprise

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Creative Excellence and Automation

In the latest report sponsored by Rakuten Aquafadas, Pfeiffer Consulting, experts in technology sector, analyse the topic of content creation and distribution in the enterprise.

Today every business produces multiple documents available in various formats and publishes them to various channels including mobile.

But how to optimise this complex landscape? And how to prove the return of new technologies like mobile including code-free apps?

Our white paper outlines:

  • Key trends such as digital magazines, HTML5
  • Pain points and bottlenecks
  • Apps as part of the distribution ecosystem
  • Coding-based apps and code-free development
  • Return of investment of new technologies
  • Creative control and automation