“We’re pleased with a new app architecture and design. Separate colour identity help readers easily recognise the magazine they want to read. And we can offer them a possibility to browse the historical issues too – not only delighting loyal fans but also boosting our revenue through paid for old magazines available on mobile.”
Using Aquafadas Next Gen technology they migrated all publications to one app not only shortening the publication process internally but also opening cross sell and content exploration opportunities for their readers.
Thanks to new technology, Ouest France were able to create various newspapers really fast and automatically. Additionally, following positive results Ouest France decided to continue digitisation of their other magazines and amongst some of the newspapers converted with Aquafadas tools are: Le Courrier de l’Ouest, Presse Océan and le Maine Libre.
"Mobile audiences are 170% larger than desktop audiences for News/Information.." ComScore
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